USE YOUR BRAND TO DRIVE POWER POSITIONS!

Permeate your advantages through brand strategy, themes and messaging!

COMMON STRATEGY AND BRAND FAILURES

Strategy Not Tied To Brand

A common issue for organizations is a lack of a coherent tie in between business strategy and marketing brand messaging.

Inconsistent Application

Brand identity and themes are frequently not used consistently, but are muddled with confusing messages not tied to the core strategies.

Lack of Integration

Integration of core brand themes frequently does not permeate all media including web site, collateral, proposals, and social media diluting impact of messaging.

CORE COMPONENTS FOR DOMINANT BRAND IMPACT!

Developing Each Brand and Theme Element are Foundational to Success!

The strategic planning process and discovery of business power positions drive the logo, logo icon, colors and fonts to blend consistently with target market audience, market positioning and strategic advantages.

Create a slogan and/or themes focusing on power positions that allow your organization to build separation in the target market. These messages are vital to establishing dominating and consistent images in the mind of all potential clients.

Strategic talking points are essential to provide next level discussion depth for staff members talking to clients or communication detail in marketing media content. Consistency in use and training for application of talking points is vital to leverage messaging of market advantages.

Design a graphical look and feel to be followed in all media along with an image library of photos and related images that represent the power position consistent with the overall business strategy and marketing media efforts.

Compile all logo options, icons, colors, fonts, slogan, themes, talking points, graphical images, photos and related brand guidelines and publish to the organization. A clear mandate is necessary that brand guidelines, themes and talking points are a critical component of the business strategy and should be followed with precision.

BRAND THEME IMPLEMENTATION OPPORTUNITIES

Match Up Media Appropriate for Target Market!

Web Site Messaging

Your public facing web site will be the first place prospective clients will check your company out and should be your number one focus for power messaging.

Corporate Profile

Depending on your market, you may or may not need a brochure to hand out. If needed your corporate profile should be a duplicate of the imaging and power position messaging from your web site.

Capability Presentations

Generate Power Point or PDF versions of presentation that are an expansion of the web site and corporate profile reinforcing market strengths against competition.

Customer Profiles/Product Sheets

Customer profiles or case studies may be helpful to reinforce implementation of power positions. Product profiles may be needed to reinforce unique advantages in more detail.

Proposal for Clients

Proposals to prospective clients should reinforce business strategy power positions consistent with web site, corporate profile, and presentations. All information continues to reiterate unique differentiators.

Social Media Campaigns

Social media campaigns or oversight should be planned to integrate all themes, messaging and talking points derived from power positioning developed in business strategy.