DEVELOP STRATEGY WITH POWER POSITIONING IN MIND!

“Kratos” represents going to market in a position of strength or power, with an eye toward a dominating position in a market space by identifying and marketing specific value-added benefits desired by clients.

The entire business model should be focused on evolution of the market and based on nurturing value-added benefits to create market advantages for the company.

 

TYPICAL BUSINESS MODEL STRATEGIC CHALLENGES!

Tech Disrupting Industries

Technology is revolutionizing many industries leaving many companies behind that do not adjust their businesses.

Competitors Altering Market

New competitors are entering markets bringing technological improvements with them challenging the status quo.

Client Acquisition Sluggishness

Dynamic market and technology changes with aggressive competitors can tighten new account acquisition.

Pricing/Margin Challenges

Aggressive competitors and technology changes will squeeze price levels to retain or acquire clients.

Negative Earnings Pressure

Technology changes, aggressive new competitors, and price pressures will ultimately lead to decreased earnings.

GO TO MARKET WITH WELL-DEFINED ADVANTAGES!

Focus on Advantages to Separate Your Business!

Rather than go to the market as a “me too” supplier or “low price” vendor to gain and keep clients, we will work with your team to find and develop market-desired attributes for better positioning against competitors.

Your organization needs to focus on the right target market with specific messaging that will separate your value-added offering from competitors, helping maintain high margins and retain clients at a high level.

METHODICAL SIX STEP PLAN TO ACHIEVE OPTIMAL BUSINESS STRATEGY!

Future Industry Trends

Assess direction of your industry, growth opportunities, negative consequences.

Serious Opportunity Evaluation

Honest discussion about future positive and negative trends, technology changes, competitors, market expectations.

Comparative Analysis

Analyze strengths and weaknesses relative to competition based on market demand.

Focus On Advantages

Develop desired market advantages that can be exploited as separators that are touch points with customers.

Define Business Strategy

Develop go to market business strategy using power positions for separation.

Business Strategy Clarity

Construct concise, clear messaging using unique attributes to attack defined target markets creating separation from competitors.

Marketing Themes

Build brand and themes into marketing plan around power positions.

Comprehensive Market Attack

Strategic themes tied to advantages used in brand, marketing and sales plan to attack market through all media options.

Sales & Operations Plan

Build sales and operational support plan to implement and follow through.

Serious Opportunity Evaluation

Sales and operational support designed to fulfill expectations of business strategy and meet customer commitments.

Sales & Earnings Impact

Analyze sales and earnings impact of business strategy to adjust model.

Business Model Adjustments

Adjust business model, staffing, overhead and structure to business strategy expectations to assure increasing earnings.